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Research reports

Report on qualitative research on disinfectant wipes

Preliminary qualitative research was conducted in order todetermine areas of interest in the product and its potentialuses. More specifically, the objectives of the researchreported here were:1. To examine attitudes to and usage of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1974
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Citation

, C. (1974a, November 01). Report on qualitative research on disinfectant wipes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-disinfectant-wipes


Research reports

Design factors in Wilkinson cordless electric garden tools

Wilkinson Sword is in the process of considering newdesigns for their Cordless Electric Garden Tools. The research was required to provide general guidanceon design features in the light of current attitudesto Cordless Garden Tools and specific...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1974
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Citation

, C. (1974a, July 03). Design factors in Wilkinson cordless electric garden tools. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/design-factors-in-wilkinson-cordless-electric-garden-tools


Research reports

Low calorie dessert mix concept research

Beecham Foods are considering several concepts in thepowdered desserts area as this area of the dessert markethas been experiencing rapid growth. The researchdescribed in this report was concerned with the conceptof a low calorie powdered...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 5, 1974
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Citation

, C. (1974a, June 05). Low calorie dessert mix concept research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/low-calorie-dessert-mix-concept-research


Research reports

Qualitative research on Lyril development advertising

Three experimental 30-second workshop films had been made,each based upon elements present in the current Lyril campaign. The overall research objective was to establish which of thethree basic propositions offers the best potential for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research on Lyril development advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-lyril-development-advertising


Research reports

Communication research for supermarket butchery

The research was required in orderto determine optimum means of communicating with meatshoppers and to narrow the gap between traditionalbutchery benefits and supermarket butchery. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Communication research for supermarket butchery . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/communication-research-for-supermarket-butchery-


Research reports

Report on qualitative research on carbonated drinks

Beechams Products have developed a new, low calorielemon carbonated drink as an addition to the PLJrange.The research reported here sets out attitudes to thisproduct amongst slimmers and weight watchers bothusers and non-users of PLJ and to one group...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 18, 1974
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Citation

, C. (1974a, April 18). Report on qualitative research on carbonated drinks. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-carbonated-drinks


Research reports

Qualitative research on 'Film Stars'

This research was conducted in order to:1. Establish what consumers understand by 'FilmStars', who they are, how ideas about them arederived, feelings about them, etc;2. Examine how consumers feel that 'Film Stars'have changed and in what sorts of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 13, 1974
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Citation

, C. (1974a, March 13). Qualitative research on 'Film Stars'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-film-stars-


Research reports

Guinness competitive advertising evaluation

This research was designed to evaluate consumer attitudesto Guinness and to some brands of Bitter and Lager fromperceptions of and responses to their advertising. The objectives were to form a qualitative brand 'map' ofconsumer attitudes to these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Guinness competitive advertising evaluation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/guinness-competitive-advertising-evaluation


Research reports

Research report on pure fruit juices

CMA is responsible for aiding the sales of pure fruit juices in this country for a series of German manufacturers. The research was required to produce background informationon usage and attitudes towards Fruit Juices with particularemphasis on Apple...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Research report on pure fruit juices. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-pure-fruit-juices